The range consists of four scents, each capturing a different human feeling:
Scent a: Passion and desire.
Scent b: Perfect, sublime love.
Scent c: Excitement and fear.
Scent d: Elegant and dignified.
Brief:
Re-envisage the L’Artisan Parfumeur brand for the 21st century by creating a design solution for
a new unisex range
of scents.
Top: Final Designs for L’Artisan Parfumeur’s
unique range of scents.
Left: Close up of the packaging show the
illustrations’ texture.
Right: Four scents based represented by
one animal illustration.
Below: Hand painted illustrations of animals.
These paintings are the original designs.
L’Artisan Parfumeur is a French niche perfume house that offers a unique range of sense that has been inspired by nature. The target market consists of discerning shoppers who are looking for a more engaging and theatrical perfume experience. These people respond fragrances that are light, airy, fresh, modern, unusual, and wearable.
The concept behind the packaging revolves around the idea of ‘internal strife’. This is the struggle of two contradictory emotions and deals with the constant questioning of one’s
self worth, actions and weather one is doing
the right or wrong thing.
Therefore the audience must embrace and celebrate ‘the shadow within them, as that is what it means to be human. This is reflected
in the packaging designs. The use of illustration celebrates the notion of ‘the shadow’ through
a more positive light so as not to alienate the target audience. In this case the shadow
is represented by various animals,
each pertaining to the specific scent.
The eagle represents passion whilst the peacock represents love. A dear has been illustrated for excitement and a fish
for elegance.
Top image: Window display outside a L'Artisan Parfumeur boutique.
Next: Photograph showing the names of each scent.
Middle: Photograph showing the illustrative
detail found on the packaging.
Left: Scamp showing the functionality
of the packaging.
*All work done by Kirsten Morgan
