The brief was answered by having a Vega Clearance Sale, where all students must go! This concept is based on the fact that the event is a graduate showcase, where third year students will be displaying their end of year portfolios in the hopes of getting a job offer. As a result Vega’s Clearance Sale consists of 40 Brand Managers, 27 Brand Leaderships and Creative Communicators,
20 Copywriters, 30 Visual Communicators,
11 Multimedia Designers, 10 Photographers and 39 Integrated Brand Communicators.
This humours promotional event also had special offers for the occasion to generate interest and encourage possible employers
to hire, or in this case “buy”, some students!
Brief:
Three contact points also need to be created, that best communicates their brand identity and what they stand for.
An electronic invite, printed posters, signage and banners should be generated so that it can be displayed during the event.
Above: Hanging banner – 1m x 2m.
Right: Hanging banner in situ.
Above: Electronic Invite sent via email.
Above left & right: Vega Clearance Sale Specials!
Right: Posters in situ.
All the above: Signage for each specialisation.
Copywriter: Alexandra du Plessis
Art Director: Kirsten Morgan
