Google Glasses was the chosen product,
as it will be released in 2014. These glasses are voice activated and allow the user to podcast friends and family, check when their next flight is, literally see the weather forecast and much more.
Brief:
Top right: Print ad in the GQ magazine
Above: Dodo print ad
The campaign’s concept “never been seen before” is carried through into the art direction of realistic photography. The headline on the prints explains the concept and introduces “Glass” to the world.
The concept has an element of fiction
and disbelief; this demonstrates the true innovation of the Glasses’ technology.
The prints encapsulate a product mystery
and demonstrate the product’s diversity.
These print ads would appear in a GQ magazine as the target market is attached to anything Smart, from Smartphones to even smarter tablets. They’re obsessed with technology and are chomping at the bit for
the next BIG thing! These men are sexy, stylish and have well-groomed facial hair too. These “blue-eyed boys” are charmers and can easily win over the dollies hearts.
These metrosexuals are looking for the new techno accessory to clutch onto. Step aside Usher these boys make every dollies heart scream. They’re adventurous, outgoing and confident. Our sophisticated and stylish men are between the ages of 24 – 40.
Top right: Print ad in the GQ magazine
Above: Big Foot print ad
Top right: Print ad in the GQ magazine
Above: Nessie print ad
Copywriter: Jessica Lee Buck
Art Director: Kirsten Morgan
Chose a product with a clear connection to
the word speed. Develop a print ad campaign to promote this particular product.